📢Create Campaign

How do I start creating a campaign?

Campaign Creation and API keys for API users

Campaign creation should be the first step for all users, regardless if they are Admin portal, API users or SFTP users.

In order for API users to obtain the API keys for system integration, you will need to

  1. Create Campaign and obtain a Campaign ID

Campaign Create Access

Postman will be implementing tighter access on creating campaigns.

From 20 May 2024, you will need to request for campaign create access from your agency person-in-charge (Agency PIC), before you can start creating campaigns. This change will be implemented on both our test and production platform.

More information can be found in our policy guide.

How do identify my agency PICs?

You can idenfy your agency PICs by clicking on the ? button on your Postman dashboard.

Create Campaign

To start creating campaigns, select + Create campaigns on your home page

Campaign creation will consist of 3 steps:

1. Campaign Name

Upon clicking on + Create Campaign you will be taken to the campaign creation page and asked to name your campaign.

2. Channel Type

Postman has 2 types of campaign channels available - Member of Public and Internal Staff

  1. Member of Public: To send out messages to MOPs

  2. Internal Staff - to send out with your own sender ID

    • You will need to provide your own Twilio credentials if you choose the Internal Staff option

All messages sent out to MOPs via the Members of Public option will come from the gov.sg sender ID.

3. Campaign content

The campaign content is the content in the SMS that you will be sending out. You will be prompted to type out your campaign's message content.

There are different parts to the campaign content screen:

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